Everyone knows that a company must be connected: it needs a web page, presence in social networks, and more now in the era of entrepreneurs. However, people often forget how much the design and image of web page impacts. To help entrepreneurs take the right steps in the business world, we present this guide that will provide them with the necessary information about how to create a working website and how to build trust with their future clients. You can create you own website using website builders, Get an idea about website builders on Clasywebsitebuilders. What must always be present A definite image: have a clear idea of what you want to offer your potential customers, and then make sure they can easily identify you when you enter your page. Before you start adding elements to your page, you must define what your web page needs and remember that appearance is everything. The more professional and transparent your page is, the easier it will be to gain the trust of your visitors. Here are some tips to take into account when developing your image online: Designing your website will help you to capture your ideas better. Do not complicate things trying to achieve something that has already been done: using the pre-existing templates of your web page provider is a good alternative, and much better than starting from scratch. An example is Wix ADI (Artificial Design Intelligence), which helps people create impressive web pages in just minutes. It is said that an image is worth a thousand words, and that is why your images need to speak for you: the images provide a visual narration of what you offer and provide that differentiating element that will captivate visitors. Do you want a modern web page? Use videos: show your visitors what you do and how you do it. The most important thing is to have high-quality videos because, otherwise, you will not get the results you are looking for. Check your videos before and after uploading them to your page to make sure the images present what you want. If you cannot produce high-quality videos, then it is better not to add them to your online store. But you can use them in another way: by connecting your Instagram account to the website. On Instagram, users are less critical of video quality. The connection to Instagram will bring another benefit: traffic from other places. Testimonials: There is nothing that generates more confidence than knowing that someone else approves what you do. However, if you're just getting started, ask your friends and family to try your products. They will give you excellent comments that you can use to improve. You can also add one of their testimonials to get started. But please, don't overdo it, let the rest come organically. Other key elements Main navigation bar: As the home page aims to capture the attention of your customers, it is important to include in the main bar shocking details that show who you are and what you do. This is where you will place information such as: About us, coupons, privacy policies, contact information and everything that facilitates communication with your client.Add a contact tab where visitors can leave their information and, therefore, can easily answer their questions. My recommendation: offer quick answers as this will prevent your client from looking for an alternative similar to you. Social networks make us live in multiple places online, simultaneously: between Twitter, Instagram, Pinterest, Facebook and the rest, you must ensure that your presence in social networks occupies a relevant place on your page. Especially when you must manage the number of requests and comments you receive through them. The iconic icons and their respective links must be on the main page of your company. It is not necessary to have all of them, only those that are relevant to your page and those in which you are active. This, in turn, will help you build consumer confidence.Use these tips to design a web page tailored to your needs and allow you to grow your business while managing to present everything from your page.